Gum Buddy was my first project of my final year at university. We had to find a problem in our society today, and chose the gum problem as its niche and not really spoke about. To tackle this issue, I created Gum Buddy, the biodegradable and recyclable gum. I created advertisement posters, the branding, and a short advertisement video to go along side it. ​To this day, this is still one of my most favourite projects to work on, as I learned so much about climate change and helping to stay green.